Influencer Marketing Weekly #10
A SNAPSHOT OF THE MOST CURRENT NEWS, TRENDS AND BEST PRACTICES ACROSS INFLUENCER MARKETING. 24 APRIL - 01 MAY 2018
What Snapchat Teaches Us About Influencer Marketing
The influencer revenue model is now integrated into all major platforms including Facebook and Instagram however Snapchat has yet to make the relevant changes to adapt to influencer marketing – it currently lacks discoverability, data and its functions make it more of a messaging app then a social network.
Read More: Forbes
What Is The Most Misleading Metric In Influencer Marketing Right Now?
Natalia Giddings, Managing Director of Australian- based Influencer Marketing agency, looks at the potential issues of using reach (combined audience following) to measure the performance of IM campaigns. She also discusses the importance of focusing on ‘solid’ reach, the exact number of people who viewed the content, as a true representation of brand exposure.
Read More: Bandt
Influencer marketing trends: Big brands ‘wasting money’ on fake followers
An Instagram Influencer Marketing study, from new analytics company Points North Group, shows which brands in the US were the biggest spenders, the most efficient, and which got most hurt by fake followers in March 2018. According to the study Flat Tummy Co spent the most (£1,136,035), Heinz Ketchup were the most cost efficient (CPM £1.30) and Ritz – Carlton had the most fake followers (78% of their total campaign reach).
Read More: Net Imperative
Holmes Report Industry News - Research Covering Influencers
Interesting Influencer statistics on the use of social platforms in 2018 - 89% of influencers are using Snapchat less, Instagram continues to rise with 92% of marketers and 88% of influencers using Instagram for more campaigns than last year. YouTube and Twitter are both losing appeal with influencers, but Facebook hasn’t suffered much; and 91% of marketers say they’re repurposing social content in some way – a quarter for paid social specifically
Read More: Holmes Report
Maximising Influencer Content with Paid
According to a study by the Association of National Advertisers (ANA), over half of major brands that use influencer marketing also leverage paid-for ads to maximise the impact of these partnerships.
Read More: WARC
Paid Media : The Benefits of Amplifying Influencer Content
Whitepaper from Influicity, a technology platform for influencer analytics and reporting, which details how influencer marketing amplification can benefit a brand. This includes advanced audience targeting, lower cost per engagement and a greater ability to track campaign performance.
Read More: Influicity