Influencer Marketing Weekly #1
A snapshot of the most current news, trends and best practices across influencer marketing. 13 FEBRUARY - 20 FEBRUARY
UK Shoppers Say Brands Aren’t Transparent About Influencer Deals And Rules Need To Be Tightened
61% of shoppers don’t think brands are being transparent about how they use influencers to promote their products online. The figures indicated that over half of the UK public thought influencers did not have to disclose when they had been paid to talk about a product. Others, said they weren’t aware of the hashtags and language – terms like #ad #spon #sp – which are used to disclose commercial relationships between brands and influencers.
Via The Drum
Why Disclosure Is Essential When It Comes To Influencer Marketing
This article talks about the importance of disclosure when it comes to work between brands and influencers – by not doing so both marketers and influencers put themselves at risk for Federal Trade Commission (FTC – American equivalent of ASA) scrutiny and consumer backlash, both of which are rising.
Surveys show that consumers appreciate transparency and honesty from influencers however there is some evidence that disclosure will lead to lower engagement with branded posts.
Are Instagram Influencers Cheating Advertisers?
Today, every one seem to have lots of followers on Instagram, likes and comments. But, can marketers identify which influencers are real and which ones are not?
With that said, brands should be more cautious when selecting influencers to work with. Also with tools such as https://hypeauditor.com/ brands can check whether influencer posts are authentic or not.