Influencer Marketing Weekly #8

A SNAPSHOT OF THE MOST CURRENT NEWS, TRENDS AND BEST PRACTICES ACROSS INFLUENCER MARKETING. 10 APRIL - 17 APRIL 2018

Celebrating The Phenomenal Rise of Women In Influencer Marketing

An article written by NTN partner Buzzole, looking at how women are increasingly better represented in advertising as campaigns become more reflective of their female audiences - 83.9% of #ad posts in 2017 were created by females.

Read More: The Drum

The Influencer Marketing Community Reacts to Instagram’s Sudden API Changes

What Instagram’s API changes really mean for Influencer Marketing. Analytics companies that provide follower demographics will no longer have access to Instagram data. The article examines concerns it will become difficult to identify the right influencers for campaigns as a result of limited audience data.

Read More: AdWeek

Influencer Chessie King reveals extent of online trolling to raise awareness of cyberbullying

Influencer marketing goes beyond consumer buying: Chessie King worked with cyberbullying charity The Cybersmile Foundation, and her innovative content received over 150,000 views within the first 12 hours of going live. She created a video whereby she digitally altered her face based on hateful comments she received - her appearance became more and more distorted with every comment, until she ultimately barely resembled a human at all. 

Read More: The Independent

Influencer Campaign Raises Awareness, and Money, to Fight ‘Labels’

Another example of a charitable awareness-raising IM campaign. River Island, Whalar and anti-bullying charity Ditch the Label collaborate to create a social media campaign that ‘mocks outdated and irrelevant labels given to people based on their gender, sexual orientation, ethnicity or religion’.

Read More: WWD

How to spot a fake Instagram influencer

A breakdown – and quick reminder - of what to look out for before working with influencers including checking their community is active and ensuring their follower growth is steady.

Read More: The Next Web