Influencer Marketing Weekly #7

A SNAPSHOT OF THE MOST CURRENT NEWS, TRENDS AND BEST PRACTICES ACROSS INFLUENCER MARKETING. 03 APRIL - 10 APRIL 2018

ANA finds only 36% of marketers say their influencer marketing is effective

A recent report from ANA shows that 36% of marketers feel their influencer marketing efforts are effective. Even so, 75% said they currently employ the discipline and 43% plan to increase spending on it next year.

Read More: The Drum

The fascinating world of Instagram’s virtual celebrities

A very interesting article looking to the future of influencer marketing: virtual celebrities. Fans seems ready to accept the notion of influence as valuable regardless of whether the platform is real or virtual.

Read More: BBC

Why Children are set on becoming YouTubers when they grow up

The influence that YouTube and its star vloggers have on millennials and younger demographics is undeniable. According to a recent study published in The Sun, 75% of children ages 6 to 17 want to become YouTubers over all other professions!

Read More: Media Kix

Charity will find the power of persuasion through influencers that share their values

This article reminds us how important it is to take into consideration your audience and its value when planning a influencer marketing campaign, especially when it comes to help raising awareness for a charity cause.

Read More: The Drum